Comments on Diamonds, Schmiamonds. Who Needs 'Em?!

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Interestingly enough . . .
. . . I read somewhere in a news magazine of some sort (can't remember which one) that diamonds, which are only about as rare as most semi-precious stones, are as popular as they are only because of the huge international mega-monopoly DeBeers, and the very, very successful ad campaign they ran (including practically inventing the concept of the engagement ring, in addition to the already popular wedding ring) when they realized that the supply of their product was fast outstripping demand for it. The world bought into the "Diamonds are Forever" line, and have been on the hook ever since.

posted by mjdaniels on February 27, 2004 at 10:14 AM | link to this | reply

I agree.
Luscious colour is preferred.

posted by Oceandancer on February 11, 2004 at 6:26 AM | link to this | reply

OMG...Me too.
I think Diamonds are the ugliest of the gemstones.  I much prefer an emerald, ruby or even amber to diamonds!  We are all so alike in our difference!

posted by CatLadyintheAttic on February 10, 2004 at 3:03 PM | link to this | reply

Have you read my post of a few days ago??
I, too, hate diamonds!

posted by Jemmie211 on February 10, 2004 at 12:57 PM | link to this | reply